The new Volkswagen Crafter is by far the most advanced van money can buy. The problem is, it shares the same boxy exterior as every van in the category - they’re all mobile toasters with the sex appeal of a loaf of bread.
So, while other brands position their vans as something they’re not, we launched the new Volkswagen Crafter for exactly what it is: a white box on wheels.
By being honest about how people view vans, we could focus our audience’s attention on what really mattered - the innovative technology within.
To amplify this special build, we ran a parody review film on Australia’s largest automotive review site Caradvice.com.au, where our journalist reviewed the White Box as he would any other vehicle.