We set out to transform what the experience of flying could and should feel like. To put a stake in the ground and set out with a clear intent: create a flying experience that doesn’t just lift you, but uplifts you. To be an airline that not only continues to genuinely care – championing its people and that culture of service that has long drawn people to Virgin Australia – but to also be a brand that truly curates and innovates within the experience. ‘Bring on Wonderful’ marks Virgin Australia’s mission to truly make flight an uplifting experience for all.
We launched the ‘Middle Seat Lottery’, which transforms every middle seat on the airline’s domestic flights from the least favourite to the most wonderful. Guests who sit in the middle seat will have a chance to win hundreds of thousands of dollars’ worth of unexpected and wonderful prizes, with a new prize and winner every week.