As an outdoor brand, Kathmandu has long known that being outdoors changes our brains for the better. When we spend time out there our stress goes down, our empathy goes up and we become more creative and happier.
We helped Kathmandu bring its revitalised brand positioning and purpose, to improve the wellbeing of the world through the outdoors, to life. The new brand idea ‘We’re Out There’ reminds people that being outside changes us and as human beings we are hardwired to be outside. So, we reminded Aussies the benefits of being in nature, including reduced stress levels and increased endorphins and happiness.