Operating over 490 cinema screens across the market, the brand is known for offering an unforgettable experience that begins from the moment patrons walk in, to the moment they leave. However in a world increasingly geared towards the consumption of content in smaller formats, how can HOYTS communicate the full scale of the cinema experience?
Instead of surrendering to smaller media formats, ‘See the Big Picture’ showcases HOYTS’ cinema-sized experience, regardless of the channel. The campaign is an invitation from the brand to movie-lovers who also love everything the cinema offers – big sound, taste, comfort, luxury and those recliner chairs – a combination that HOYTS provides best.