‘Be Like the Beer’, which celebrates the qualities and brewing credentials of Carlton Dry. The platform encourages Australians to match the uncomplicated qualities of Carlton Dry beer.
The students, under the watchful eye of Master Dry, dedicate themselves to a belief system based on the uncomplicated, easy-drinking profile of Carlton Dry.
https://campaignbrief.com/carlton-dry-creates-an-uncomplicated-way-of-life-based-on-beer-in-new-campaign-via-special-group/?fbclid=IwAR1xcdfGdPGhrYfhmgkMSc_q6xgWHPPOMkoHG3m7w9J0ChLfoefkrTMyUq8
https://www.bandt.com.au/carlton-dry-creates-an-uncomplicated-way-of-life-based-on-beer-in-temple-of-dry-campaign/
https://www.bestadsontv.com/ad/119283/Carlton-Dry-Temple-Of-Dry
We could all learn a lot from Dry.
Carlton Dry has been masterfully brewed, to strip itself of unnecessary complications. The beer is free from bitterness. The beer flows smoothly. The beer is effervescent yet perfectly balanced. Who wouldn’t want to be like that?
In today’s overcomplicated society, we are fighting to strip away artifice and complexity. We wish we could effortlessly let go of the likes, step away from social media and stop worrying about the superficial.
When in times of need, all one has to do is look at Carlton Dry and do as the Dry does. One must Be Like the Beer.