Although the TBWA is well established as an above-the-line agency, our clients were yet to be introduced to the wealth of talent that TBWA\ Design has to offer.
To get their attention, we intercepted existing above-the-line briefs and used the physical advertising brief as their canvas. Instead of answering the brief in a traditional manner, we conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them.
Designers created intricate pieces of paper art, transforming client’s briefs into multi-dimensional design pieces. Briefs were sent back to clients, proving that TBWA\ Design can do amazing things with their briefs.